MSG - TRANSFORMATION PARTNERS

TRANSFORMATION PARTNERS

Our partners are helping make these fantastic renovations possible. Contact us to learn about how you and your organization can be part of the transformation.

	MARQUEE PARTNER - JPMORGAN CHASE In September 2010 JPMorgan Chase became Madison Square Garden’s first-ever Marquee Partner, the company’s preeminent multi-platform, multi-venue, multi-media partnership. The partnership provides JPMorgan Chase with an unparalleled level of access for its best customers and premier brand exposure across MSG’s properties and brands. A central part of the relationship is JPMorgan Chase’s integration in the transformed Garden, including several of the building’s new signature elements. The new 7^th Avenue entrance will become the Chase Square and feature interactive kiosks, new retail locations and a broadcast area. Inside the Arena the two spectacular new Chase Bridges will be suspended above the floor offering a one-of-a-kind view of the action. The 1879 Club presented by J.P. Morgan will be an exclusive new space that provides event attendees with a casual and intimate environment to relax before or after an event. Read the press release: tinyurl.com/MSG-JPMorganChase
	SIGNATURE PARTNER - ANHEUSER-BUSCH Already a long-term marketing partner of Madison Square Garden, in July 2010 Anheuser-Busch became a Signature Partner of the company. The new deal provides Anheuser-Busch with exposure across MSG’s unrivaled set of assets, including its professional sports teams, television networks, digital platforms, in-arena signage and an expanded presence in the transformed Madison Square Garden. A highlight of the sponsorship is the entitlement of the Budweiser Fan Deck, a 10,000-square foot space that will be located in the upper bowl and serve as a unique gathering space for fans with direct views into the arena bowl. Read the press release: tinyurl.com/MSG-Anheuser-Busch
	SIGNATURE PARTNER - THE COCA-COLA COMPANY In March 2010 The Coca-Cola Company and Madison Square Garden celebrated 100 years of partnership and a new expanded deal making Coca-Cola an MSG Signature Partner. The partnership helps build year-round presence for Coca-Cola across all Madison Square Garden sports and entertainment properties in New York, including MSG’s iconic venues, professional sports teams, and regional and national television networks. Coca-Cola and MSG’s partnership will continue into the transformed Madison Square Garden, where Coca-Cola will be the exclusive non-alcoholic beverage partner and help design custom-branded concession stands throughout the building. Read the press release: tinyurl.com/MSG-Coca-Cola
	SIGNATURE PARTNER - DELTA AIR LINES In October 2009 Delta Air Lines became the Official Airline of Madison Square Garden and the company’s first Signature Partner. The partnership offers Delta a highly visible presence across MSG mediums, properties and teams, establishing unparalleled exposure in New York and beyond. The signature element of the partnership is custom Delta-branded spaces at all of Madison Square Garden’s iconic venues, including The Garden, Radio City Music Hall, the Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston. In the transformed Garden, the new Delta SKY360° Club will be the signature space that redefines access and includes a view of players as they walk onto the court/ice, specialized menus, and world-class amenities. Read the press release: tinyurl.com/MSG-Delta