MSG - TRANSFORMATION PARTNERS

TRANSFORMATION PARTNERS

Our partners are helping make these fantastic renovations possible. Contact us to learn about how you and your organization can be part of the transformation.

	MARQUEE PARTNER - JPMORGAN CHASE In September 2010 JPMorgan Chase became Madison Square Garden’s first-ever Marquee Partner, the company’s preeminent multi-platform, multi-venue, multi-media partnership. The partnership provides JPMorgan Chase with an unparalleled level of access for its best customers and premier brand exposure across MSG’s properties and brands. A central part of the relationship is JPMorgan Chase’s integration in the transformed Garden, including several of the building’s new signature elements. The new 7^th Avenue entrance will become the Chase Square and feature interactive kiosks, new retail locations and a broadcast area. Inside the Arena the two spectacular new Chase Bridges will be suspended above the floor offering a one-of-a-kind view of the action. The 1879 Club presented by J.P. Morgan will be an exclusive new space that provides event attendees with a casual and intimate environment to relax before or after an event.
	SIGNATURE PARTNER - LEXUS In October 2012 Lexus and The Madison Square Garden Company announced a long-term marketing partnership, making Lexus a Signature Partner as well as the official luxury Vehicle of MSG. The partnership will provide Lexus with year-round exposure across the company’s unrivaled set of sports, entertainment and media properties in New York. Along with national recognition, the focal point of the partnership is the naming rights given to Lexus for the new Madison Suite Level that will debut as part of Phase II of The Garden’s top-to-bottom Transformation. The Lexus Madison Suite Level will provide the brand with premium exposure to a who’s who of corporate America that have purchased the new Madison Level Suites and memberships in the new all-inclusive Madison Club. During the third and final stage of the transformation Lexus will have a custom-built branded vehicle display year-round on the new Terrace Level of the Arena, which will serve as the exclusive entrance for event suite holders and club seat ticket holders. For this season, Lexus will have a vehicle display in the lobby entrance to the Arena.
	SIGNATURE PARTNER - ANHEUSER-BUSCH Already a long-term marketing partner of Madison Square Garden, in July 2010 Anheuser-Busch became a Signature Partner of the company. The new deal provides Anheuser-Busch with exposure across MSG’s unrivaled set of assets, including its professional sports teams, television networks, digital platforms, in-arena signage and an expanded presence in the transformed Madison Square Garden. A highlight of the sponsorship is the entitlement of the Budweiser Fan Deck, a 10,000-square foot space that will be located in the upper bowl and serve as a unique gathering space for fans with direct views into the arena bowl.
	SIGNATURE PARTNER - THE COCA-COLA COMPANY In March 2010 The Coca-Cola Company and Madison Square Garden celebrated 100 years of partnership and a new expanded deal making Coca-Cola an MSG Signature Partner. The partnership helps build year-round presence for Coca-Cola across all Madison Square Garden sports and entertainment properties in New York, including MSG’s iconic venues, professional sports teams, and regional and national television networks. Coca-Cola and MSG’s partnership will continue into the transformed Madison Square Garden, where Coca-Cola will be the exclusive non-alcoholic beverage partner and help design custom-branded concession stands throughout the building.
	SIGNATURE PARTNER - DELTA AIR LINES In October 2009 Delta Air Lines became the Official Airline of Madison Square Garden and the company’s first Signature Partner. The partnership offers Delta a highly visible presence across MSG mediums, properties and teams, establishing unparalleled exposure in New York and beyond. The signature element of the partnership is custom Delta-branded spaces at all of Madison Square Garden’s iconic venues, including The Garden, Radio City Music Hall, the Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston. In the transformed Garden, the new Delta SKY360° Club will be the signature space that redefines access and includes a view of players as they walk onto the court/ice, specialized menus, and world-class amenities.